"Our message is stupidly simple, cool clothes with a conscious" - and thats all anyone needs to hear! Super gutted I missed the opening night to this new eco-friendly HK brand by bloggers Sam & Tania, but I'm happy to say A Boy Named Sue is now open for all! It's a pool of brands collectively united with a goal of sustainable fashion minus the hemp and typically earth-bound materials you see, instead they've curated some beautifully swish items without the enviro worry! Assuming its based upon the infamous Johnny Cash number, they're giving off a vibe of sustainable strength within style. It's so great that this exists, it's way too easy to be unmindful of our ecological situation now a days!